Blog
Blog
In the ever-evolving business world, artificial intelligence (AI) often seems like the magic solution touted by industry leaders. But as a small or medium-sized business (SMB) owner, you may wonder: Should you invest in AI? Let's cut through the hype and provide you with a clear, practical guide to help you make an informed decision.
A few months ago, I attended a small networking event in Switzerland. During the introduction round, one of the participants introduced herself as a “Recovering Chief Digital Officer.” I was initially surprised but could relate after working in the field for years.