{"id":145,"date":"2024-07-18T09:28:25","date_gmt":"2024-07-18T09:28:25","guid":{"rendered":"https:\/\/alc-digital.ch\/?page_id=145"},"modified":"2024-07-24T10:31:00","modified_gmt":"2024-07-24T10:31:00","slug":"social-media-marketing","status":"publish","type":"page","link":"https:\/\/alc-digital.ch\/en\/social-media-marketing\/","title":{"rendered":"Social media marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"145\" class=\"elementor elementor-145\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-430b0416 e-con-full e-flex e-con e-parent\" data-id=\"430b0416\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-60a1f170 e-con-full e-flex e-con e-child\" data-id=\"60a1f170\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-308599d9 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"308599d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Social media marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5c40d2 e-con-full e-flex e-con e-parent\" data-id=\"d5c40d2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-521e364 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"521e364\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Social media marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55eaea8d e-con-full e-flex e-con e-parent\" data-id=\"55eaea8d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-594d9b6f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"594d9b6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Social media marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbc725 elementor-widget elementor-widget-text-editor\" data-id=\"2dbc725\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Today, small businesses, in particular, need an excellent social media strategy to increase brand awareness and reach, improve customer loyalty, or boost sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to start your social media strategy?&nbsp; Which platforms will you choose? What content will you publish? How will you define success?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without a well-thought-out social media strategy, small businesses cannot fully take advantage of these benefits. A strategy is, therefore, crucial for using the right channels and deploying resources efficiently.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2231738 e-con-full e-flex e-con e-parent\" data-id=\"2231738\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fc123e8 e-con-full e-flex e-con e-child\" data-id=\"fc123e8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca6e17 elementor-widget elementor-widget-image\" data-id=\"6ca6e17\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1297\" height=\"1297\" src=\"https:\/\/alc-digital.ch\/wp-content\/uploads\/2024\/07\/puzzle-1-300x300-1.png\" class=\"attachment-full size-full wp-image-406\" alt=\"\" srcset=\"https:\/\/alc-digital.ch\/wp-content\/uploads\/2024\/07\/puzzle-1-300x300-1.png 1297w, https:\/\/alc-digital.ch\/wp-content\/uploads\/2024\/07\/puzzle-1-300x300-1-300x300.png 300w, https:\/\/alc-digital.ch\/wp-content\/uploads\/2024\/07\/puzzle-1-300x300-1-1024x1024.png 1024w, https:\/\/alc-digital.ch\/wp-content\/uploads\/2024\/07\/puzzle-1-300x300-1-150x150.png 150w, https:\/\/alc-digital.ch\/wp-content\/uploads\/2024\/07\/puzzle-1-300x300-1-768x768.png 768w\" sizes=\"(max-width: 1297px) 100vw, 1297px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50da6d1 e-con-full e-flex e-con e-child\" data-id=\"50da6d1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-32ab9aa e-con-full e-flex e-con e-child\" data-id=\"32ab9aa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4da1a40 elementor-widget elementor-widget-heading\" data-id=\"4da1a40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Getting visible with Social Media \u2013 the basics\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7e73b8 e-con-full e-flex e-con e-child\" data-id=\"c7e73b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd0a679 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"cd0a679\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/alc-digital.ch\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Getting visible with Social Media \u2013 the basics<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-502c5d7 e-con-full e-flex e-con e-parent\" data-id=\"502c5d7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-25e44eb e-con-full e-flex e-con e-child\" data-id=\"25e44eb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23ffd6a elementor-widget elementor-widget-image\" data-id=\"23ffd6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1297\" height=\"1297\" src=\"https:\/\/alc-digital.ch\/wp-content\/uploads\/2024\/07\/puzzle-2-300x300-1.png\" class=\"attachment-full size-full wp-image-407\" alt=\"\" srcset=\"https:\/\/alc-digital.ch\/wp-content\/uploads\/2024\/07\/puzzle-2-300x300-1.png 1297w, https:\/\/alc-digital.ch\/wp-content\/uploads\/2024\/07\/puzzle-2-300x300-1-300x300.png 300w, https:\/\/alc-digital.ch\/wp-content\/uploads\/2024\/07\/puzzle-2-300x300-1-1024x1024.png 1024w, https:\/\/alc-digital.ch\/wp-content\/uploads\/2024\/07\/puzzle-2-300x300-1-150x150.png 150w, https:\/\/alc-digital.ch\/wp-content\/uploads\/2024\/07\/puzzle-2-300x300-1-768x768.png 768w\" sizes=\"(max-width: 1297px) 100vw, 1297px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d29969a e-con-full e-flex e-con e-child\" data-id=\"d29969a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-609cc72 e-con-full e-flex e-con e-child\" data-id=\"609cc72\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0214796 elementor-widget elementor-widget-heading\" data-id=\"0214796\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social Media Strategy and towards execution\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd1a8fb e-con-full e-flex e-con e-child\" data-id=\"bd1a8fb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39c92b0 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"39c92b0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1:1 Coaching f\u00fcr SME or workshop<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c98ee09 e-con-full e-flex e-con e-parent\" data-id=\"c98ee09\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3de5be7 elementor-widget elementor-widget-heading\" data-id=\"3de5be7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Success through practice-oriented training, workshops, and individual coaching<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b44246 elementor-widget elementor-widget-button\" data-id=\"4b44246\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/alc-digital.ch\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET IN TOUCH<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Today, small businesses, in particular, need an excellent social media strategy to increase brand awareness and reach, improve customer loyalty, or boost sales. Ready to start your social media strategy?&nbsp; Which platforms will you choose? What content will you publish? How will you define success? Without a well-thought-out social media strategy, small businesses cannot fully [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":687,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-145","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social media marketing - Alc-Digital<\/title>\n<meta name=\"description\" content=\"Companies need a social media strategy to increase brand awareness, reach, customer loyalty and sales. Strategy is critical.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alc-digital.ch\/en\/social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media marketing - Alc-Digital\" \/>\n<meta property=\"og:description\" content=\"Companies need a social media strategy to increase brand awareness, reach, customer loyalty and sales. 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